Oy! The Philly.com and Yahoo! Partnership
Philly.com will get revenue via ads and links, and Yahoo! will get content. Guess I need to update that Web 2.0 chart to include new partnership deals...
Read the official Yahoo! press release here.
Philly.com, which includes the Philadelphia Inquirer and Daily News, joins 18 (or 19? numbers are unclear) paper publishers of nearly 400 newspapers. Those companies include GateHouse Media, Tribune Review Publishing Company (Pittsburgh Tribune-Review) and many others.
Philly.com prez Eric Grilly was first out of the gate to bring Yahoo! into an ad distribution partnership with print while he was with MediaNews Group Interactive.
Again, why all the hubbub over Murdoch? Someone please remind me...
Links to other blogs/ sites covering the deal: paidContent, clickZ, Yahoo! Finance, Philebrity.
