Rant No. 2: Domain Names
Grrrrrr. I've spent more time than I'd have liked to today attempting to find a name for a new set of digi-tools we're working on here at Webbmedia. Why did I say "name?" Because these days, there's just no point working on branding until you've nailed down an available URL. I tried removing vowels (requisite, these days). I tried using phonetic spelling. I tried using obscure, Edo-era Japanese words. At one point, I made up my own lingo!
Nada. Zip. Zilch. Zero.
(By the way, all those are taken, too.)
So I looked up the guy who registered ehirs.com, which by the way, I created by randomly hitting the keyboard with my fist. Ask me for how much he was willing to part with that domain. No wait - put yourself in his place. How much would you dare to ask for a domain that resembles nothing at all in any language?
Four thousand dollars.
Four thousand dollars!
Time to rethink English. We're gonna have to develop a new language to accommodate the bajillions of make-believe real estate out there.
