Convergence - Following the Content Money
Ok - I keep trying to add my two cents to the conversation here but there are too many commenters. Merrill Brown, media consultant/ chair of the NowPublic board, keeps harping on that traditional journalists aren't in the business of new product development. That newsrooms aren't creating new digital tools. I could not disagree more! Look at what's being done at washingtonpost.com. At USAToday.com. Half of my staff at Dragonfire was tasked with building and implementing aggregators, automated Flash applications... Were we inventing and licensing new technology? Not exactly - but we were developing new content vehicles. And we were managing to still do journalism at the same time.
I hear this a lot at conferences, and I'd like to come armed next time with more examples. If you're in the business of product/content vehicle development at your news organization, please let me know. I'm going to compile a list, send it around, and use it at future events.
