Odeo Acquires BlogDigger
Congrats to my local pal Greg Gershman, whose BlogDigger has been acquired by Odeo. Greg launched BlogDigger in 2003 and developed, along with a friend, all of the code that aggregated and sorted blogs around the world.
What always impressed me about BlogDigger was that it kept out extraneous search results. If you were looking for a blog specifically about John Hughes movies, BlogDigger would return results with very few irrelevant information. It was partly because Greg monitored keywords - you couldn't trick BlogDigger to push your own blog up to the top of results pages, which you can kinda still do in Technorati and even Google.
As search becomes more important - and as we continue to add content online - the winners will be those who can deliver consistent, relevant information.
