CNN.com Unveils New Business Model For Online Journalism
I think CNN might just have the ticket to sustainable journalism online: T-shirts. I'm not making this up.
Debuting this week is the official CNN Shirt Store, where you can buy T-shirts with editors' favorite headlines. Shirts are updated as frequently as the stories are, and boast such headlines as "Tire prices spike, so drivers run bald" and "Rare 115-year-old game found in closet."
Shirts are retailing for $19.95 (includes a $4.99 shipping charge) and the site looks to be powered by Spreadshirt.com, a custom T-shirt store not unlike Cafe Press.
I'm all for ingenuity, but here's a question: that tire story came from KMBC-TV 9 in Kansas City, which has a partnership with CNN but is actually an ABC affiliate. Who owns the rights to that headline? Can you rev-share a T-shirt?
(HT: Brian Woolf, the new husband.)
