mydigimedia by Amy L. Webb

I'm a subscriber to New York Magazine - yesterday, I got the Aug. 18th edition, the one on Race. The back cover features a Polo ad as well as an active QR code.

From what I can tell, Ralph Lauren has partnered with Augme Mobile (new site coming soon) to deliver the ad and the reader... at least I think the reader came from them. They're billing it as a "new era in mobile technology...shopping right from your phone...read RL magazine stories and watch RLTV videos."

I've been harping on this for the past year and a half, now, and I'm hoping that news organizations don't let yet another technology pass them by. Seriously, if Ralph Lauren is doing it, why aren't our nation's best magazines and newspapers? 2D barcodes work on websites and video (even on TV) too. More on 2D barcodes here and here and here. If you want to talk more in depth about how to use them for your comapny, give us a ring. You can also download a copy of our tipsheet on 2D barcodes here.