Philly Inquirer decides on Clickability CMS
It's official: Philadelphia Media Holdings, the parent company of The Philadelphia Inquirer, the Philadelphia Daily News and Philly.com, is using Clickability cmPublish as its new cms.
Clickability issued a press release (HT: PRWeb) this morning with the details:
Philadelphia Media Holdings, the parent company of The Philadelphia Inquirer, the Philadelphia Daily News and Philly.com, has selected Clickability cmPublish to provide its software technology for content creation, publishing and hosting for Philly.com, the newspapers' web site, Clickability announced today.
Philly.com is the Philadelphia region's #1 web site with over one million page views daily. Following the installation of Clickability cmPublish this quarter, philly.com will redesign the site, taking advantage of cmPublish to augment successful sections and add new Web 2.0 interactive features for readers. These enhancements will provide advertisers with unique opportunities to connect with readers online."Philly.com is the #1 website in the greater Philadelphia area for online readers and advertisers who engage with them," said Brian Tierney, publisher and chief executive officer of Philadelphia Media Holdings. "Adopting innovative technology such as Clickability cmPublish is a key part of our strategy to lead our market with new forms of online media that readers and advertisers embrace."
From what I can tell, Clickability is a hosted environment cms solution, which means that the company will likely host philly.com in addition to providing its platform. Clickability is behind About.com, the WSJ, CNN Interactive and Time.
This means that -- at long last -- a site redesign is afoot at philly.com. I can only hope that special attention will be paid to forward-thinking interactive strategies: mapping, smart databases, realistic blogging, shared content, and for God's sake better ad placement...
PS: Official Bill Marimow Watch is now at 83 days!
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Comments
Amy,
You're right that Clickability is a hosted CMS. It's is the kind of system that editors can adapt without a lot of IT support, so the journalists at Philly.com can spearhead the introduction of new types of content -- blogs, citizen journalism and such -- much faster than with their old Knight-Ridder CMS.
Posted by: Lynda | February 21, 2007 11:25 AM
Amy,
First, yes, Clickability's cmPublish will be the new platform for Philly.com. We're working hard on that transition right now, and we're excited.
cmPublish is a modern content management system and we think it will give us the flexibility and control to do new things quickly and well. We will be making the move this spring.
And yes, there is a redesign in the offing. Your list, and ideas like those, are certainly on our radar. Expect to see that come to fruition when the weather is warmer.
Certainly, I'd be interested what you and your readers think of these changes over time. My email's below.
Kevin Donahue
Executive Producer, Philly.com
kdonahue@phillynews.com
Posted by: Kevin Donahue | February 22, 2007 08:37 AM