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Yahoo/ Newspaper Partnership Expands...

From today's LATimes: A dozen companies that own about 250 daily newspapers are preparing to expand a ground-breaking partnership with Yahoo Inc. to share advertising and editorial content. The companies are working with Yahoo to give wider Internet play to their news reports, draw users to their Web pages and offer national advertisers a one-stop solution for multiple newspaper Web sites, executives said....

...The Yahoo-newspaper partnership began last November when seven news companies teamed up to sell employment ads through Yahoo's classified job site, HotJobs. The consortium has been growing since and will be strengthened considerably by the addition of McClatchy Co., the nation's second-largest publisher by circulation, the executives said.

 

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