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Girls Gone Wireless!

Girls Gone Wireless!

For those of you too impatient to wait for the the 2007 Spring Break edition of Girls Gone Wild, have a look at Sway's latest project: Spring Break Shots. Users can upload photos directly form their cell phones to the site, which is now playing a continuous slideshow. It also allows you to save any photo to your own computer.

The site launched hours ago, and I've been passively watching it since I got up to work this morning. So far, there are only a dozen or so pics that have been uploaded, and they're very diverse...so it looks a bit like the site might have been populated with selected photos ahead of launch.

The first thing I found myself wondering is whether 5:30 am is too early for a mojito. (I determined that it is.) The second, and perhaps more obvious, is that Spring Break Shots isn't showing the debauchery that I remember vividly from both my own trips down to Florida during college and the early days of MTV's Spring Break broadcast.

Looks like they're using cellblock to implement mobile-to-web photo slideshows. This is a possibility for newspapers asking users to send in content in crisis situations...

But the question is whether cellblock offers filters. I find it odd that the photos on Spring Break Shots are...how do I put this politely...tasteful.

Sway is a company that works with corporate marketers to create social media campaigns. They offer a Social Media Map, which is a "research based plan that outlines our recommended strategies for delivering results on client expectations and goals. We determine where your targeted audience 'lives' on-line, how they behave, and what influences them." They're using all the standard Web 2.0 protocols (blogs, podcasts, etc.) to accomplish this, according to company site.

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