Search Engine Optimization Tips
Last night in Philly, PANMA hosted a search engine optimization education event meant to help folks learn more about how some sites' traffic break servers and other sites never get found. Believe it or not, SEO isn't always about content and headlines.
Some of the presenters offered a hit-list of web resources to learn more about SEO. I would offer that online editors have a look through these links and begin to think about how to apply some of these techniques to optimizing their news sites...
Some of my favorites:
See if URLs have been cached (or not) by Google
Keyword analysis
Seed Newsvine