Below is the research we are currently making available to our clients, members of the press and bloggers. If you would like to speak with us about one of the reports listed, please contact our office.
NEW! Trend Report: How Baby Boomers Use Mobile (updated August 31)
Excerpt: Baby Boomers are using SMS and Google for search. More than 22 million Boomers use Facebook, and they're starting to access their accounts increasingly via mobile phones. They want access to news and entertainment content, and they want to stay connected. Our findings show how your market will be affected by the 75 million U.S. Boomers who are eager to use mobile phones......
NEW! Tech Profile: Flipboard for iPad (updated August 15)
Excerpt: Flipboard is an iPad application that publishes real-time social media streams. Content is dynamically organized and updated across nine channels that users select, including two personal social media networks. It is intuitive, easy to use and, quite simply, gorgeous. Flipboard is a good model for how media and other organizations should syndicate content to tablet devices........
iPad Application Trends (updated August 15)
Excerpt: Webbmedia Group surveyed iPad trends in the iTunes store from April 3 - April 29, 2010 to dermine the popularity of application types, the popularity of applications, consumer purchasing habits, developer standards and average price points. Webbmedia Group also reviewed all of the available applications created by news/ entertainment/ sports media and applications that carry news content (third-party news aggregators). While this a period of experimentation, we are able to offer early insights into how publishers are building products for the iPad and how consumers are responding.....
Searching the Social Web (updated July 1)
Excerpt: It isn’t enough to simply rely on Google to return comprehensive, relevant information, not with the number of new content added online every day. And while Google (as well as other major search engines such as Yahoo! and Bing) indexes web pages regularly, it often misses the content that is hidden deep within discussion boards, blogs, podcasts and other social networking sites like Facebook, Twitter and Foursquare..........
Content Strategy: Setting the right voice and tone for your website (updated August 1)
Excerpt: The voice of the site represents the attributes that make it unique and should be strictly aligned with your strategic vision and overall goals. All stakeholders and participants in the project should adhere to the most detailed observance of voice attributes as they apply to all forms of communications......
Making Sense of Recent Facebook/ Twitter Announcements (June 30)
Excerpt: Many of the announcements made by both Twitter and Facebook will immediately and deeply impact how various businesses can use the platforms. In some cases, there are many clever new features that will help those in media, education and small business. In other cases, both companies have drastically altered how the platforms seek and deliver personal information, which have led to consumer backlash over privacy concerns.....
Webbmedia research currently available to the public is below. If a document you once used is missing or you would like information on how to obtain a previously-listed report, please contact our office.
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